USC Alumni Max Peters from Germany: Leading The Way Into A Corporate Position

Max Peters from Germany (Philipps-Universität, Marburg) studied a Graduate Diploma in Public Relations back in 2010-11 at the University of the Sunshine Coast (USC). Since then, Max has gained a position as a Senior Manager overlooking the Corporate Responsibility at Cosnova who focuses on colour cosmetics, brands and essence, aiming to develop products more sustainably regarding health, the environment and social responsibility.

Why did you choose to study at USC?

I wanted to get another academic as well as social perspective of the world before I entered the work life and Australia was always high on my list. I have been there two times before and the friendly and outgoing attitude, the Aussie lifestyle and the overall atmosphere had gripped me ever since I first came to Sydney in 2000. Plus: I wanted to live right at a nice beach for once in my life.

What did you end up doing after graduating from USC?

Right after my return to Germany, I wrote my master thesis in the sustainability department of a well-known German fashion brand “s.Oliver”, examining the subject of crisis communication and communicative approaches to overcome social compliance issues in global supply chains. Since then, I was working in several roles in the field of sustainability and social compliance almost exclusively in the context of global supply chain management. From fashion at “s.Oliver” and “Zalando” to rotating specials at “ALDI stores” to colour cosmetics at my current employer “cosnova” and its well-known brands “essence” and “Catrice”, consumer goods stand in the focus of my career.

Apart from managing and conducting audits in places like Bangladesh, Indonesia, and China, managing the overall social compliance program and more and more also the defining issue of our time – reducing our corporate carbon footprint to fight climate change – I have always acted as the link between the sustainability department and Public Relations. The PR-relevant tools I got to know at USC come in very handy when working with specialized as well as consumer facing media outlets, influencers, and political stakeholders

What were some of the main things you learned from studying at USC and living on the Sunshine Coast?

From the many things I gained from studying at USC, the most important one would be confidence in myself for managing not only obtaining a degree from a foreign university but also to meet new people, network and establish friendships with mates from total different backgrounds culturally as well as geographically.


Also, I learned to approach internal as well as external audiences with transparency and an Aussie-style openness no matter who they are and what their role might be. This has not always paid off, especially in very traditional and hierarchical German corporate environments. But in the end, this gave me the opportunity to get to my current role at Cosnova, a company that is very modern in terms of management-style, transparency as well as taking sustainability seriously.

Do you have any advise to students who want to study at USC as well?

Do it! You will not regret any moment or dollar spent! It may sound cheesy, but once you are there, enjoy every moment! Go to the beach as much as you can. Spend as much time as possible outdoors and enjoy this beautiful country. Travel around, party hard but don’t let your mates down when it comes to group work for uni. Don’t hang around with just your peers. Get to know other cultures and backgrounds. These memories will shape you forever.

– Max Peters

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